Despite what is sure to be a record-breaking month for Apple’s iPhone sales, it appears that the handset’s usage share may have actually fallen by almost 5%, if new figures are to be believed.
Advertising network Chikita has released data based on the number of ad impressions across its network while highlighting the top smartphone makers in the arena, with the iPhone seeing a reduction in its share during December.
The big gains came from Android-loving HTC and Samsung during the same period…
While the drop in share is an interesting statistic indeed, it is well worth noting that the iPhone is still the most popular device on the market, pushing Apple to almost 50% of the entire pie. Apple’s nearest competitor, according to Chitika’s figures, is HTC with almost 16%.
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