US iPhone app downloads drop 30 percent in March

092updated 03:35 pm EDT, Fri April 27, 2012 Second straight month of decline

Daily US iPhone app downloads fell 30 percent month-over-month in March, from 6.35 million to 4.45 million, according to mobile marketing firm Fiksu. The company adds that it was the second straight month of decline in the course of tracking, although the January-February transition was much less severe, dipping only from 6.79 million.Fiksu comments that the drop is probably attributable to two trends. The iPhone 4S is no longer a new device, and so many owners may be less concerned with finding new apps. In February, Apple also decided to crack down on third-party marketers using bots to download apps and inflate chart rankings. With fewer if any bots involved, app traffic may now reflect realistic demand.



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