Walmart iPhone price cuts not universal, checks show [u]

01600updated 01:28 pm EDT, Fri May 4, 2012 This is a sponsored post

(Updated with Walmart statement) The reported Walmart discounts on iPhones aren't in effect across the entire Walmart chain, reports observe. The Verge notes that it managed to find a Walmart in Austin with the same bargain, but four other US outlets had regular prices. 9to5Mac says it called 17 Walmarts around the US, none of which were offering discounts. Separate of these, though, one out of two Austin Walmarts was offering the deal, as well as one out of two stores in Edmond, though the Frontage Road location said the iPhone 4S was "$114 this morning, for a little while."The inconsistency of sales suggests that Walmart is running a temporary promotion, likely tailored to regional demand. Some speculation has claimed that the sales could be foreshadowing a new iPhone, but Apple is not expected to ship a new device until the fall. No one has reported a new model going into production, and the iPhone 4S shipped last October, which would make a summer launch unusually quick.

Update: Walmart has now issued a statement claiming the discounts were a "pricing error in limited stores." The difference has "been addressed and normal prices are in effect," the retailer adds.

By Electronista Staff

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Analyst: Apple's Walmart, Target SWAS pilots to grow

0160(0)3updated 03:52 pm EDT, Thu May 3, 2012 Retail outlets to see more space dedicated to Apple

Apple is likely to increase its footprint outside of its existing Apple Stores, according to analysts at Piper Jaffray. The iPhone and iPad maker is looking to expand on pilot projects that have seen Apple "store-within-a-store" (SWAS) popping up in select Walmart and Target stores. Taken nationally, such a move would tremendously expand Apple's retail reach, as the two big box retailers have significantly more rural distribution than does Apple.Apple has 250 retail locations in the United States, as well as specialized Apple sections in about 40 percent of Best Buy's US stores. Of recent, though, Apple has begun begun multiple SWAS projects at two Target locations, as well as one within Walmart. The pilot is expected to expand to 23 more Target stores before the end of the year,

Apple is already well known for a continuing effort to expand its retail reach to new areas, but the potential inherent in partnerships with Walmart and Target -- which operate some 3,800 and 1,700 US, respectively -- far outstrips what Apple could likely accomplish on its own. While iPads and iPhones are a near certainty for the mini-stores, details are fuzzier when it comes to Apple's MacBook line, which Target does not currently sell.

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