iPad Accounts For 95% of Tablet-Based Web Traffic

Comments (5)Most of tablet-based web traffic is still originating from Apple's iPad, according to data from Chitika.

Last year, iPad had grabbed 97% of tablet-based web traffic.

According to newly published stats by Chitika Insights - the research arm of Chitika ad network, iPad accounts for almost 95% of all tablet-based web traffic.

"In conducting this analysis, we queried our vast ad network for impressions stemming from a tablet of any sort. From there we sorted our data into categories of the various tablet devices. As we had hypothesized, the iPad was overwhelmingly dominant versus the competition."

The remaining 5 percent is split up between the Samsung Galaxy Tab with a meager 1.22 percent, the Asus Transformer Prime with a tiny bit more than 1.2 which are then followed by the Motorola Xoom, BlackBerry Playbook, Amazon Kindle Fire, and the Barnes & Noble Nook - the Nook accounted for only 0.53 percent of the tablet-based web traffic.

In defense of the Nook. Chitika said, "...it is used primarily as an e-reader, with the capabilities of a tablet."

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Study: iPad accounts for 95 percent of tablet web traffic

21600updated 04:20 pm EDT, Fri May 4, 2012 Apple tablet still dominates web usage

Advertising network purveyor Chitkia has mined advertising impression data and discovered Apple's iPad to have the highest portion of web-use share over any other tablet by a long shot. Over 94 percent of the metered Internet traffic from all tablets comes from the iPad. The next closest competitor is the Samsung Galaxy, achieving a mere 1.22 percent.
To obtain the data, Chitika polled their advertising impressions for tablets of any sort, then sorted the data into categories of each individual tablet device. While the data is not sorted per individual tablet, but rather by impressions, the data still points to the overwhelming number of iPads accessing the web in comparison to competitors. Following the iPad and Samsung Galaxy in descending order of metered traffic are the Asus Transformer Prime, the Motorola Xoom, BlackBerry's Playbook, the Kindle Fire, and the Barnes and Noble Nook.

The numbers appear to corroborate several similar studies, such as an October comScore survey that pointed to 95.5 percent of tablet web traffic associated with the iPad. Separate reports suggest the iPad holds marginally less dominance overseas, where Android tablets have accounted for more than 10 percent of web use.

Chitika serves four billion ad impressions every month to over 200,000 sites. In conjunction with the advertisements, Chitika uses the data gathered by the ads to meter web traffic and generate other metrics on web usage.

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Chitika: HTC traffic share has dropped 60% in five months

11600updated 05:00 pm EDT, Thu April 19, 2012 Chitika says Apple, Samsung hurting HTC use

HTC's market challenges have seen it lose more than half of its share of online usage, Chitika found in a new study. Its traffic on Chitika's relatively large ad network has dropped 60 percent in the space of five months, down to 7.3 percent of the total in March. While only representative of Chitika's share, it contrasted with Apple's gain in the same space of time, where it leapt from 46.8 percent in October to 76.9 percent in March.Along with the impact of the iPhone 4S, HTC may have been affected by its inability to stand out among other Android manufacturers, not having the economies of scale of Samsung or Huawei's emphasis on low prices. HTC itself has said that it was too prolific in 2011 and had so many models that it diluted its focus. An emphasis on acquiring technologies instead of developing them itself, such as with Beats Audio and Dashwire, may have shifted its attention.

The company could see a rebound. Its One series phones are a major turnaround focused on a clear lineup and a much cleaner software experience. Its success now mostly depends on whether it can stack up against Samsung's new Galaxy as well as whether Apple can sustain interest in the iPhone 4S.



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